Looking over the data for hotel absolute demand for July 2011, you wouldn’t even know we were still in a recession. A new record was broken, with 105,760,239 hotel rooms sold last month, which is up 3.6% from last July. Amazingly this is only the second time the industry has sold over 100 million rooms in a single month (the last time being last July). I think the best metrics are that the average daily rate for a room went up 3.4 percent to hit $102.50, and revenue per room finished up 4.8 percent at $70.86.
Of course this is good news for Tivus, as increased hotel room sales mean increased hotel revenue, leading to more technology spending. In general, boom times for hotels mean boom time for their vendors. The best part for Tivus, is that the luxury hotel market saw the greatest rise in demand, which is where Tivus is targeting the first installations. Now it’s time to turn these increased revenues into revenue for Tivus, which I know Phil Marriott is doing.